3rd December 2018 in Edinburgh


Based on feedback from various communities in Scotland, committing to Map Camp Scotland was an easy and exciting decision to make.

If you're planning on attending, please read our code of conduct. In short, "Map Camp should be a safe environment for all and we will do everything we can to make sure that it is."


Map Camp Scotland will be held at The Royal Bank of Scotland campus in Gogarburn, Edinburgh:

RBS Business School
EH12 9GF


09:00 Doors open
09:30 Welcome to Map Camp Scotland - hosted by Simon Wardley & Kylie Yearsley
09:45 Simon Wardley - Cross the River by Feeling the Stones
An introduction to maps and why they matter
10:15 Gen Ashley - The Business Case for Diversity and Inclusion
Gen will be giving a talk on the work she's been doing with regards to Diversity and Inclusion with a focus on Women in Tech
10:45 Gordon McMahon - Mapping Team Maturity to Support Improvements
The biggest challenge I face at J.P.Morgan's Glasgow Technology Hub is providing context-specific guidance to ~2000 software engineers in 300+ teams. This cannot be done effectively at scale on gut-feel or by following a rigid maturity model. So, building on Chris McDermott's Maturity Mapping paper and with Marc Burguer, we have been developing techniques to help teams to map their own maturity. We use this to help them gain situational awareness and to focus on which areas of improvement will be of most value to them. Once equipped with this information, we can deliver much more focused coaching and though their evolving maps, have the ability to judge how that has affected the team's maturity.
11:05 Break
11:20 Liz Keogh - Cynefin for Mappers
We know that when we map the journey of new ideas that survive, they move from genesis through their development as a product to their commoditisation and sometimes their eventual replacement... but how does that happen, and why is it inevitable? In this talk we look at the dynamics inherent in the Cynefin framework to show how fledgling ideas take flight, then take root; how to handle complex, uncertain situations; and why the close relationship between Wardley Mapping's and Cynefin's domains isn't quite as simple as it seems.
11:50 Jabe Bloom - A Parable of Mapping through Pivots and Transitions
This the story of a team of teams. A team of teams with a manager who reads on planes. Having come back from a recent conference, our fearless manager has defined a significant pivot in strategy, and has challenged our friendly team of teams to achieve a new vision for the business. How will our teams come to understand this strategy and its implications for how they and their software is organized? Come, listen to the tale of a team of teams, mapping their way through disruptive change.
12:15 Lunch
Workshop Track 1
13:30-17:00 Simon Wardley - Mapping Bootcamp
A more detailed examination of mapping with a scenario.
Workshop Track 2
13:30 Jabe Bloom - Three Cups of Tea with a Map: Having Conversations With Wardley Maps
You've built a map. It's got red arrow strategies! And podular team structures have been identified!

What kind of conversations do you need to be having in order to operationalize these ideas in reality?

Join Jabe Bloom for Three Cups of Tea with a Map, we'll explore three potential conversations to have with teams centered on a map.

The 1st Cup of Tea - The 3 Economies & Prioritization. What does my map tell me about managing my portfolio and backlogs? How can I use economics to enable prioritization conversations using my map?

The 2nd Cup of Tea - Cost of Change. Your strategy, indicated by brilliant red arrows streaking across the evolutionary axis… yeah… so about that. How can mapping in terms of Cost of Change enable back briefing and a reality check on your best-laid plans?

The 3rd Cup of Tea - Conversation #3 Componentization and InterTeam Relationships. Ok… so your map may indicate that things are currently a bit of a jumble. How did we get into this tangle in the first place and how do we deal with Cost of Change in the future? Over the final cup of Tea, lets talk about the relationship between Componentization and InterTeam (Lateral) Relationships in heterogeneous organizational structures.

If you have a map you are willing to share… bring it!
14:45 Break
15:00 Chris McDermott & Marc Burgauer - Maturity Mapping : Focus your improvement energy on what matters
When we look to improve our teams or our organisations we often reach for a maturity model. We'll start with an assessment that grades us and then offers a recipe to follow to greatness. It might tell us we don't visualise well enough or our stories aren't perfectly formed and what we should do to get better but does that really help us? Does it promote continuous learning and does it help us solve the real problems we are facing.

One of the issues with the maturity models we often use is they are context free. They don't understand the environment, the challenges and the specific needs we have in our context.

In this workshop Chris and Marc will introduce you to an alternative, Maturity Mapping, using Wardley Maps and Cynefin, that allows you to develop situational awareness and build a shared understanding of the unique challenges you face and where you should focus your improvement efforts.

You'll be presented with a scenario and then be guided through the process of producing a map. You'll then be made aware of a change and asked what elements of your map you'd move to meet the challenge.
17:00 Speaker Panel - The future of Mapping, who is it for?
17:30 Event close

Event sketch notes by Andy de Vale from WorkVisible

Speaker Bios

Gen Ashley

Director at Women Who Code, Lead at Google WomenTechMakers London, NASA SpaceAppsChallenge London, Twitter Dev Community London and COED:CODE, Committee Member at Ada's List, Lead at Anita Borg Institute London.

Simon Wardley

Simon Wardley is a researcher for the Leading Edge Forum focused on the use and misuse of situational awareness within business. He is a seasoned executive who has spent the last 20 years defining strategies for organisations in both the public and private sectors.

Liz Keogh

Liz Keogh is a Lean and Agile consultant based in London. She is a well-known blogger and international speaker, a core member of the BDD community and a passionate advocate of the Cynefin framework and its ability to change mindsets. She has a strong technical background with 20 years experience in delivering value and coaching others to deliver, from small start-ups to global enterprises. Most of her work now focuses on Lean, Agile and organizational transformations, and the use of transparency, positive language, well-formed outcomes and safe-to-fail experiments in making change innovative, easy and fun.

Jabe Bloom

Jabe Bloom is the Chief SocioTechnical Officer at PraxisFlow, a consultancy focused on working with clients to create capabilities in response to changes in their markets and strategies. When he isn't in planes or hotels, Jabe is writing his PhD dissertation in Transition Design at Carnegie Mellon University.

Kylie Yearsley

Having worked in business transformation since 2008 in the media and the online gaming and gambling space, Kylie now devotes her time to helping banks adopt the value of business agility.

Gordon McMahon

Gordon McMahon is an agile software engineer and agile coach based in Glasgow, Scotland. He has been practising XP & TDD since around 2002 and is an active member of the local agile/lean software development community. Gordon heads up the coaching services for J.P.Morgan's Glasgow Technology Hub and is using Wardley maps to inform and direct coaching engagements.

Chris McDermott

Chris is an independent Lean Agile Coach, founder of Lean Agile Scotland and Lean Agile Glasgow and knows enough about most things under the Lean Agile banner to be both effective and dangerous all in one session.

Marc Burgauer

Marc Burgauer has experienced professional life as a biologist, an award-winning performance artist and musician, business analyst, enterprise database architect and early web applications programmer, founder, board member, in various management functions and is currently working as an agile coach.


We have three main types of ticket:
  • Early bird ticket £60 (inc VAT)
  • Event ticket £120 (inc VAT)
  • We also have community tickets to encourage a wider participation in mapping.


As we are a community company, we are not yet VAT registered. Eventbrite must collect and remit VAT on the Eventbrite Service Fee. Eventbrite will charge a rate of 20%.


We are also looking for additional sponsors to support the Agile Scotland community. You can get in touch by emailing community@agilescotland.com

Upon payment of the booking fee in cleared funds, you shall be entitled to participate fully in the event. You are responsible for arranging and paying for your own accommodation, travel and other expenses connected with attending the event. Whilst we shall use reasonable skill and care with regards to organising and providing the event, we do not guarantee that you will receive any particular outcome or result in respect of your attendance at the event. Under no circumstances shall our liability to you arising out of or in connection with these conditions exceed the total amount payable by you to us in respect of the booking fee. For the avoidance of doubt, our liability to you shall not extend to any indirect or consequential loss or damage suffered or incurred by you.

We reserve the right to vary the event programme at any time.

We are not responsible for the views or opinions expressed by any participants, but we do have a code of conduct.


If you need to contact the organisers, please send an email to community@agilescotland.com.